A Woman's Ally for Safer Travel
TaxiCaller’s Dedication for Increased Safety
Navigating the city, especially at night, presents a unique set of challenges for women with concerns over their safety, limiting their freedom to travel freely. Taxis and rideshare services have emerged as popular choices among women seeking security in their travels.
The reliance on these private modes of transportation is rooted in a troubling reality. High-profile incidents of violence have heightened concerns about safety in public spaces. This has led to an increased demand for transportation options that offer greater control and safety. Booking rides through apps plays a crucial role in fulfilling this demand. These services provide a digital footprint of the journey, creating a layer of accountability that traditional taxi hails or public transport cannot offer. (Fileborn et al., 2022)
Using apps to book rides, both in advance and for immediate rides, is essential in meeting the demand for safer travel options. The most important advantage of booking rides with an actual taxi company is the validation of the driver being certified and a trained professional, as opposed to a stranger picking passengers up from the curb. Plus, taxi services should create a digital journey record through real-time vehicle tracking and recording of job history, offering a level of accountability and safety that cannot be matched by public transportation. Whether booking a ride for a few hours ahead or immediate pickup, the convenience and security provided by these digital platforms play a pivotal role in enhancing travel safety for women, giving them greater control over their transportation choices.
While taxis are very safe, it's important to always look for ways to make them even safer. Luckily, the technology integrated into apps like TaxiCaller offers innovative solutions to enhance passenger safety. Passenger app features such as ‘track my ride’ links, ride history, and the ability to rate and report drivers contribute to a safer and more transparent experience. With these tech tools, taxi companies and rideshare services can significantly enhance the safety and satisfaction of their customers, giving passengers more control over their trips. Something that should be used in marketing your taxi services in your community.
At TaxiCaller, driver safety is also a top priority, so we've added a discrete alarm function in our driver app. In case of an emergency, drivers can swiftly notify dispatchers for immediate assistance. This feature reflects our commitment to providing a secure and reliable working environment.
In today's world, using passenger apps is about more than just convenience; it's about safety. These apps are transforming how we think about getting around, offering a safer, more controlled way to travel. As technology continues to advance, we'll likely see even more innovations designed to keep passengers (and drivers) safe, making urban mobility not just a matter of getting from A to B, but doing so safely and confidently.
Here's what drove Orencio Perez, General Manager at Emmecar in Mexico to start an all-female taxi company focusing on safety for drivers and passengers:
"The idea comes from the experience of a woman in my family in a taxi, where the driver kicked her out of the car for not wanting to take the route she requested. Then I thought, if the drivers were women, they would be more empathetic to the feelings of insecurity and distrust that women experience when using transportation in Mexico. Obviously, these same conditions of insecurity prevent women from wanting to drive public transportation. So, the challenge was to create the conditions for both female users and drivers to feel in a safer and more trusting environment, also creating a way to generate income for many women. This is how Emmecar was born, a transportation platform for women by women that aims to create a community."
TaxiCaller is more than providing a service; we're dedicated to continuously enhancing safety standards. Our commitment extends beyond the immediate needs of passengers and drivers. We're constantly refining our software to empower taxi companies to offer the safest service possible to their customers. By leveraging cutting-edge technology and ongoing improvements, we aim to set new benchmarks in safety within the transportation industry.
Are you interested in offering safe travel for your passengers and drivers? Sign up for a 14-day free trial, or book a demo.
Fileborn B, Cama E and Young A(2022) Perceptions of safety among taxi and rideshare service patrons: Gender, safekeeping and responsibilisation. International Journal for Crime, Justice and Social Democracy 11(4): 40-55. https://doi.org/10.5204/ijcjsd.2085