From Start-Up to Transportation Leadership
What began as Juan’s vision quickly became a shared project. From the very beginning in 2018, he had the support of his wife, Anyuri, and his friend and business partner, Jimmy, who played a key role in transforming a bold idea into a thriving transportation company. With a shared commitment to offering a safer, more comfortable, and modern taxi service, Taxi Laser was born.
The Human Engine Behind 200,000 Monthly Rides
The team built more than just a business—they started a movement. A small but dedicated group of drivers—about four or five—joined from the start, trusting in the vision and helping shape the project. Their support was essential in laying the groundwork for the company’s future growth.
Thanks to their consistent focus on advanced technology and exceptional service, Taxi Laser has experienced exponential growth, becoming a trusted and innovative company in the sector. With close to 200,000 bookings per month, it is recognized as a leader in modern taxi operations, driven by the collective effort of a team committed to quality and innovation.
Image from the Taxi Laser website: www.taxilaserllc.com
Finding the Perfect Partner
To bring their vision to life, the Taxi Laser team required a software solution that was not only reliable but also capable of adapting to the company’s growth and the constant market changes.
With TaxiCaller, they found exactly what they needed. From the outset, the platform offered advanced technology to optimize their operations, including efficient dispatch management, real-time tracking, and seamless communication between drivers and passengers. The system allowed them to manage bookings, optimize routes, and handle demand peaks with ease—leaving behind the limitations of their initial system, which quickly proved insufficient for their needs.
Built to Scale and Evolve
Over time, TaxiCaller has evolved alongside Taxi Laser, adding new features and improvements that directly address the challenges transportation companies face. Juan, Anyuri, Jimmy, and the entire team deeply value the system’s ability to keep pace with the industry. Whether through smarter routing tools, advanced driver management, or smoother integrations, TaxiCaller continues to provide exactly what they need to stay competitive.
“We used to triple or double, but obviously the market has its limits, right? Last year we achieved a growth of 33%.”
Juan Hernandez, Owner of Taxi Laser
The ability to scale and continuously improve has been key to Taxi Laser’s success. As the company grew, so did its reliance on the TaxiCaller system. The platform’s flexibility allowed them to customize features to meet their specific needs, keeping operations efficient and customer service at an excellent level. With accurate ETAs, faster trip assignments, and a smooth experience for drivers, Taxi Laser has strengthened its reputation not only among passengers but also among drivers themselves—a critical factor in attracting and retaining them.
Their year-over-year growth has been remarkable. Even during the COVID-19 pandemic, they expanded rapidly.
Fleet growth of Taxi Laser from the start until December 2024, all while using TaxiCaller.
Stronger Together
Taxi Laser’s success has also been supported by their Key Account Manager at TaxiCaller, who has worked closely with them to ensure they always have the tools, support, and insights they need to thrive in a competitive market. This collaboration has been built on trust, innovation, and a shared vision for the future of transportation.
“What I can recommend to companies is first to look for the best service providers, obviously one like TaxiCaller, and also to prioritise the driver in terms of service.”
Juan Hernandez, Founder and Owner of Taxi Laser
By partnering with TaxiCaller, Taxi Laser didn’t just adopt a dispatch system—they invested in a future-ready solution capable of growing alongside their business. Knowing that their technology provider is constantly evolving and responding to industry needs gives the entire team the confidence to keep growing and adapting, staying ahead in a dynamic market.
At TaxiCaller, we deeply value our nearly seven-year relationship with Taxi Laser and are proud to support their continued success. We sincerely thank Juan, Anyuri, Jimmy, and the entire team for sharing their story with us, and we look forward to many more years of growth together.
Do you want to explore how TaxiCaller can help you grow efficiently? Book a demo, or sign up for a free, 14-day trial.